George Yip Model Of Drivers Of Internationalisation

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Theory of globalization drivers based on Yipģ. The framework of Yip’s theory of global strategy: An introductionĢ.5. Strategic orientations for international companies by Macharzina and WolfĢ.4.3. A conceptual framework of Zou and CavusgilĢ.4.2. Globalization drivers and integrated conceptual frameworks of global strategyĢ.4.1. Different theoretical approaches of globalization driversĢ.4. “International, multinational, multilocal and global”Ģ.3. Globalization and globalization driversĢ.1.3. Renewable and non renewable energiesĢ.1.2. Theoretical steps towards a global strategyĢ.1.1.